Privacy policy

Last updated 10th of November 2026

Heard in Passing publishes short clips from podcasts and interviews on YouTube, Instagram and TikTok. This policy explains what the Heard in Passing Engine app does with information. The app is a private tool used only by the Heard in Passing account owner; it is not offered to the public.

Who we are

Heard in Passing is run from the United Kingdom. Contact: heardinpassing.clips@gmail.com. We are the controller of the information described here.

What the app does

The app helps the account owner review, approve and publish clips to Heard in Passing's own YouTube, Instagram and TikTok accounts, and sends the owner updates on WhatsApp. It uses only the official Meta (WhatsApp and Instagram) and Google (YouTube) APIs, with permission granted by the account owner.

Information we process

• Messages with the account owner: messages and button taps exchanged between the owner and the Heard in Passing WhatsApp business number, used to approve clips and manage posting.
• Messages from anyone else: if anyone else messages the business number, the app ignores the message and does not store its content.
• Our own accounts' data: clips, captions, post IDs, publishing status and view counts for Heard in Passing's own YouTube and Instagram accounts.
• Campaign footage: podcast and interview footage that brands and creators supply for clipping, and transcripts of that footage's audio.

We do not collect information about people who watch our clips, we do not use cookies or advertising trackers on this website or in the app, we do not show third-party advertising, and we never sell information.

YouTube and Google user data

The app uses YouTube API Services. By using it, you also agree to the YouTube Terms of Service, and Google's handling of data is covered by the Google Privacy Policy.

With the account owner's permission, the app accesses Heard in Passing's own YouTube channel to:

• upload clips as private videos and schedule when they go public (the youtube.upload permission);
• read the upload status, paid promotion setting and view counts of the channel's own videos (the youtube.readonly permission).

The app stores the resulting video IDs, publishing status and view counts, plus the sign-in token Google issues, on the account owner's own computer. It does not access any other channel's private data, and it does not share Google user data with anyone except as described in "Who we share it with" below.

You can revoke the app's access at any time from the Google security settings page. Questions or complaints about how the app uses Google data can be sent to heardinpassing.clips@gmail.com.

The Heard in Passing Engine's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Why we use it

We use this information only to run Heard in Passing's own channels: choosing moments, approving and publishing clips, and checking how they perform. Our legal basis under UK GDPR is legitimate interests in operating our channels.

Who we share it with

We use these service providers, each under its own terms and safeguards, and some may process data outside the UK:

• Meta: WhatsApp messaging and Instagram publishing.
• Google: YouTube publishing and view counts.
• Cloudflare: hosting this website and the secure connection that delivers messages to our app.
• Anthropic and Groq: transcribing clip audio and choosing moments. They receive footage audio, transcripts and summary performance figures for our own clips, never messages or account sign-in tokens.

How long we keep it

Message records are kept for up to 12 months, then deleted. Campaign footage is deleted within 90 days of a campaign ending. Published clips stay on our channels until we remove them.

Your rights

Under UK GDPR you can ask us for a copy of information we hold about you, or ask us to correct or delete it, or object to how we use it. You can also complain to the Information Commissioner's Office at ico.org.uk.

Deleting your data

To ask us to delete your data, email heardinpassing.clips@gmail.com with the subject "Delete my data" and the phone number or account it relates to. We delete it within 30 days and confirm by email.

Changes to this policy

If this policy changes, we update this page and the date at the top.